What is selling in social media

Social selling is when a business uses social media to directly sell their goods. It’s the latest way to develop meaningful relationships with potential customers by connecting with them.

Therefore selling on social media gives eCommerce businesses the ability to make any social media post shoppable.

4 Ways to Use Social Media to Sell Your Products

1. Match your social strategy to your customer. The key here is that not every social network is going to be a fit. …
2. Create the right content at the right volume. An effective social strategy requires content — the more original and engaging, the better. …
3. Build your network. …
4. Connect it back to the business.